Wallpaper Sweetness

I was recently brows­ing around on the wide, wide web and came upon this really cool Super Mario Bros. wallpaper. As a huge Mario enthusiast I was immediately enthralled, and ooh-ed and ahh-ed over the individual, detachable figures and blocks. I started thinking about ways I could decorate my empty home wallspace (either room or living room) in a unique, innovative way.

Sweet Super Mario Bros. Wallpaper

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New Printer on Corrugated Tin

As you know, we love our new Ocè Arizona Flatbed Printer 550 GT. In many ways it’s symbolic of the things going on here at PrintFX – growth, expansion and the ability and desire to try new things. Without waxing too philosophical: suffice it to say we are trying new things. We recently ran some test prints on corrugated tin – which is a cool and rare ability for a printer to have – and the results were, simply put, freakin’ sweet! Check out these cool pictures:

Marketing Director Brandon Snyder and Ocè technician Patrick Long prepare the tin for printing.

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Consumer Dialogue: Life or Death

I recently read about a particularly cool PR-type move in one of the (too many) video game magazines to which I subscribe. I was struck by the simple cleverness of a move made by Epic Games, developer of the popular video game series Gears of War.

Check it out here.

Cool idea, huh? By making the latest Carmine brother’s fate something people could agree (or disagree) on and actively impact by buying shirts, Epic Games will generate tons of hype and interest in their upcoming third installment in the GOW franchise. Granted, there is a lot of hype already, but it’s an interesting move anyway, and one that any business owner should take note of. It is becoming increasingly important (and prudent) for companies to generate consumer dialogue, which essentially is debate, controversy, or ongoing interest in something a business is offering or doing. I found myself immediately talking with my roommate about which of the “Save Carmine” or “Carmine Must Die” shirts we would buy. If you look around, you can see plenty of examples of how starting consumer dialogue has paid off for an organization. Keep all of this in mind when using your PressShop at www.printshipnow.com. Also, remember that the buzz can be local; it doesn’t have to be a gigantic, national thing. The ways to get people talking are nearly endless. Go for it!

Creeping Up On Your Competition

Everybody has that kind of work day once in awhile: dragging, stressful, jumbled, or slow and grinding. They are decidedly inevitable in a person’s life, as inescapable as the coming of Monday or the paying of taxes. There are however, certain things that can cheer someone up. The slightest of things can add a bit of brightness and cheer to an otherwise drab day. Below is a video I hope might help with your “off day” if you are having one:

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Great Billboard Example

Solar Billboard from Juniper Park on Vimeo.

I came across this video sometime ago, I’m guessing it was around November of last year. I was struck by its innovative, outside-the-box presentation and pure message delivery. The “solar-powered” SunChips billboard provides an ideal example for innovative advertising as a larger idea – something I’ll be touching on from time to time in this blog. Continue Reading…

Interview with Ocè North America’s Edwin Morris

As you may know, we recently got our new Arizona 550 GT Flatbed printer set up and are already using it to do some really cool stuff. We sat down with Edwin Morris, one of Ocè North America’s Display Graphics Account Managers, to talk about the printer and its capabilities.

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New Océ Flatbed Printer Adds Versatility

At www.printshipnow.com, we take a lot of pride in our ability to print what our customers need – whether it’s large, small, on an unusual medium or otherwise. We are happy to announce that we are receiving a big boost to our capabilities by adding a new grand-format flatbed printer to our roster of fine printing machines. The Océ Arizona 550 GT UV flatbed printer (its full title) will increase our printing capabilities and give us a greater degree of flexibility when it comes to our print options. Continue Reading…

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