I recently read about a particularly cool PR-type move in one of the (too many) video game magazines to which I subscribe. I was struck by the simple cleverness of a move made by Epic Games, developer of the popular video game series Gears of War.
Check it out here.
Cool idea, huh? By making the latest Carmine brother’s fate something people could agree (or disagree) on and actively impact by buying shirts, Epic Games will generate tons of hype and interest in their upcoming third installment in the GOW franchise. Granted, there is a lot of hype already, but it’s an interesting move anyway, and one that any business owner should take note of. It is becoming increasingly important (and prudent) for companies to generate consumer dialogue, which essentially is debate, controversy, or ongoing interest in something a business is offering or doing. I found myself immediately talking with my roommate about which of the “Save Carmine” or “Carmine Must Die” shirts we would buy. If you look around, you can see plenty of examples of how starting consumer dialogue has paid off for an organization. Keep all of this in mind when using your PressShop at www.printshipnow.com. Also, remember that the buzz can be local; it doesn’t have to be a gigantic, national thing. The ways to get people talking are nearly endless. Go for it!