So this is the first of many “Marketing Maddness” blogs for PrintFX. This blog section will be a little different than the rest of the blogs on our site as this blog is geared towards marketing,  primarily the maddness of marketing.  Just think about it for 2 seconds – did you know the American public is subjected to thousands of marketing promotions, commercials, images, billboards every single day.  Now, I’m not going off on how we are over marketed and should be regulated, blah blah blah…. In fact, I believe marketing and advertising is why our country works and how small companies get big and big company stay big.  My purpose is to support great marketing and bash poor marketing.  I have been in marketing in some small part almost all of my short life.  Professionally, I own an Out-of-Home Advertising and Event Marketing Agency called National Transit Media.  We specialize in connecting consumers to brands through the “WoW” factor.  More on that in another post.

So here’s what you’re going to get out of me!

• First and foremost, we are going to point out what you should NOT do in marketing and make a little fun of the people, brands, agencies, that do it…all in good humor!
• Next, we will take a look at good marketing rules that you should consider in your overall marketing, especially when it comes to designing graphics using the PrintFX module.
• Last, I always like to watch, listen, and review great marketing concepts….so we will always point out a good spot when we see one.

So, I leave you with this:

Print to inspire….inspire to create!