This has been 2 years in the making but it’s time to let the cat out of the bag. I couldn’t be more excited.  Are you ready,  here it is!  We’re launching the closed beta for online PrintShops.  This mean anyone in the US can create their very own PrintShop for less than $100 per [...]

Originally Printed in OUTDOOR ADVERTISING MAGAZINE 12/2008, reprinted with permission of the author
I sometimes skip the morning McMuffin opting to make my own breakfast. When I “Cracked the case on CBS” for smash hit CSI… while fixing an omelette. I had scrambled one of the 35 million (laser-etched) eggs that had been graphically enhanced with [...]

I’ve got a little secret.
The answer to the question that is whispered between your marketing department and your store design department:
“Signage shouldn’t be in taken out of my budget should it?”
Yes, it should. Here’s why.
Signage is the first and last thing your customers see when they come and leave your store.
There are 3 major reason [...]

Now I am not an expert designer. To be honest, I hardly ever do any design outside of motion graphics like After Effects and Premier Pro – my true passion.  However, I do know some basic print standards that everyone should know.  Now this isn’t directed toward any specific industry but we will cover a [...]

Wow, that’s all I can say is wow…..after 10 years in the business, WOW!  I’ve never heard of a company, especially a very public sports company misspelling the name of there brand.  If you have been on the other side of the universe for the past few days and didn’t hear the Washington National Baseball team or [...]

I wanted to add a few comments about the new tools to the PrintFX module.  Our flash mad scientist Mitchum Owen with MiloDigital is building a insane new user interface for PrintFX.  Big props to Chris Hopper our Interactive Director for making this happen. The user interface has floating option boxes, this allows for better, [...]

If you listen to only one thing I ever say on this blog – listen to this!  The 7 seven word rule is the most important thing in Out of Home Advertising.  Especially when you are targeting an audience that is moving or the media you are posting the ad on is moving i.e. vehicle [...]

Now that we have gone over the basics.  I wanted to give everyone some insight on great ads….now I know I will get email left and right disagreeing with me, but these are just my opinions, not cold hard facts.  Granted my opinion should be set in stone, at least that’s what I tell my [...]

Let’s forget all of the nay-sayers and proverbial nonsense.  If for one second you believe that Point of Purchase signage is not one of the leading marketing medium out there, you need to stop reading, turn off your computer, and throw it through your store front.  What I can’t fathom is why businesses don’t maximize [...]

So this is the first of many “Marketing Maddness” blogs for PrintFX. This blog section will be a little different than the rest of the blogs on our site as this blog is geared towards marketing,  primarily the maddness of marketing.  Just think about it for 2 seconds – did you know the American public [...]