Storefront Signage

In the entire print industry, and in the retail industry specifically, there is perhaps no type of signs as important as those found in the storefront. The look of a business’s storefront signage is the look they are giving themselves, the way they are visually representing their company. A business’s storefront signage is how its existing customers locate a store, and how its first-time viewers develop their impressions of that entire business.

This is inherently obvious, but I think it’s worth re-emphasizing. Storefront signage can be taken for granted at times, possibly because it’s out of sight and out of mind. Any business owner (and not just in retail) has a million other things to worry about before they address the condition of their storefront signage or think about the shape it’s in or what message it is sending. It is important to remember that storefront signage is the impression a business is sending both to existing customers and first-time viewers.

This blog post serves only as a fresh and friendly reminder – a reminder to try thinking in a new way about the condition and message your storefront signage is sending. Ask someone objective to take a look and tell you what impression they get. Remember, you’ve seen it a thousand times, so you are utterly used to it. Try to see your storefront signage in a new, fresh way, and you might discover something worth acting upon!
Just in case you notice something that needs changing, or you’d like to send a slightly different message with your storefront signage, our partner site Print Ship Now offers a bunch of really cool storefront signage items, from banners, blockout banners, mesh banners, to high-quality backlit signage, business sticker and decals, and more! It’s a great source for high-quality storefront materials.
Either way, remember to always be thinking about the message your storefront signage is sending, and to look at things like that in a completely fresh way from time to time. It might just end up making all the difference!
To leave on a lighthearted note, (as we will often do) here are some pics of a few businesses who definitely did NOT look objectively at their storefront signage. No matter what your storefront signage situation is, it’s still fun to ask yourself, “What were they thinking?” Till next time!