Community Opportunities

Every community from a rural and thinly-populated town to a booming, restless metropolis, has its own set of distinct cultural characteristics. Whether proudly proclaimed or subtle, there are cultural elements that communities hold dear. The importance of this fact to the printing industry is this: the cultural “style” that a community develops holds bountiful opportunities for printing and promotion.

Lubbock, Texas, for example (where this particular post is being composed) has a rich and detailed set of cultural features that make for a distinct heritage. Lubbock is perhaps best known for being the birthplace of legendary rock star Buddy Holly. As such, there is an entire facility called the Buddy Holly Center that honors the musician by telling the story of his rise to fame and by displaying a variety of Buddy Holly memorabilia. Showcases and special concerts are held readily at the Buddy Holly Center.

Outside Lubbock's Buddy Holly Center

Lubbock boasts Texas Tech University and Lubbock Christian University as well, each with their own plethora of traditions and events. Texas Tech’s Ranching Heritage Center pays homage to traditional West Texas life and to the ranching industry specifically.

Lubbock also is home to the Lubbock Community Theatre Group, Lubbock Moonlight Musicals, Ballet Lubbock and the Lubbock Symphony Orchestra, along with a variety of museums, art galleries and live music venues. What is my point in describing all of Lubbock’s unique cultural facets to you, the commercial printer?

The point is that in any city, regardless of size (with Lubbock serving as an example), there are a wealth of concerts, parades, festivals, and cultural centers that provide ample opportunities for both commercial printing and event sponsorship. These places and events all need advertising, displays, signs, banners, decals, billboards and more. The opportunities for printing are everywhere, it just takes a discerning eye and some good communication (and foresight) to tap into these resources. Keep your eyes open, and try to think ahead as much as possible. A good idea might be to plan a year ahead, knowing what events are coming down the pipe and acting accordingly to secure printing rights. At Print-FX and Print Ship Now, we have done a lot of printing for the Lubbock community (as well as others), and we feel it’s important to get involved. Look into your community when you get the chance. The printing opportunities are likely more ample than you might have thought.

Lubbock Marine Parents at Lubbock's 4th on Broadway Parade

(Buddy Holly Center Photo courtesy of www.outdoordestinationguide.com)

(4th on Broadway Photo courtesy of www.lubbockmarineparents.blogspot.com)