The most important Rule of Print Marketing (outdoor)

The most important Rule of Print Marketing (outdoor)

On 04.17.09, In Marketing Maddness, by Brandon Snyder

If you listen to only one thing I ever say on this blog – listen to this! The 7 seven word rule is the most important thing in Out of Home Advertising. Especially when you are targeting an audience that is moving or the media you are posting the ad on is moving i.e. vehicle wraps or bus ads.

The “7 word rule” is so simple, but often broken. It’s “only use 7 words in your advertisement.” I can’t tell you how many ads I have seen and sold where the impact of the ad was diminished because the creative was so poor. They used 18 words when 7 would have worked. They didn’t have a clear message, or had mixed messages. Why spend the money if you can’t convey the message?

So here’s the simple facts for those companies that are sitting in the cheap seats:

7 words or less!

1 image

1 logo

1 “Call to action”

if it can be edited or cut, then cut it!

We will touch on “Call to action” later!

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Brandon Snyder

Mr. Snyder grew up in Lubbock, Texas where he attended Lubbock Christian High, and went on to play college baseball at LCU. While in school, Brandon found a knack for marketing and started his first business at the age of 20 and after 8 years Brandon has grown his firm from a small city media company to a national advertising and marketing firm specializing in OHH media and event marketing. Brandon has negotiated and developed relationships all over the global, which included obtaining the K2, the largest movable billboard in the world, from Germany in 2004. The K2 and Brandon's agency has ran nation events for the Grammy's, NASCAR, World Series of Poker, Miller Brewing Co, The RedBull Air Race and HP. In 2006 Mr. Snyder along with LaDonna Snyder partnered to create the first fully custmizable design studio, which today still holds true. The PrintFX design studio obtained 7 patents in the course of 2 years.

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