The most important Rule of Print Marketing (outdoor)
If you listen to only one thing I ever say on this blog – listen to this! The 7 seven word rule is the most important thing in Out of Home Advertising. Especially when you are targeting an audience that is moving or the media you are posting the ad on is moving i.e. vehicle wraps or bus ads.
The “7 word rule” is so simple, but often broken. It’s “only use 7 words in your advertisement.” I can’t tell you how many ads I have seen and sold where the impact of the ad was diminished because the creative was so poor. They used 18 words when 7 would have worked. They didn’t have a clear message, or had mixed messages. Why spend the money if you can’t convey the message?
So here’s the simple facts for those companies that are sitting in the cheap seats:
7 words or less!
1 image
1 logo
1 “Call to action”
if it can be edited or cut, then cut it!
We will touch on “Call to action” later!
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