“Kicking it off with Color” my first color theory post was a huge success for the few living in the Sea of Tranquility so I though it appropriate to work hard to wrap up the topic of color theory. With out further ado, here is “Secondary at Best”.
If you missed Color Theory Part 1 check it out then come back here. Continue Reading…
Hey everyone, we know it’s been awhile since you heard from us last, but it’s because we have been working on a bunch of new, cool stuff! Call this the beginning of our triumphant return.
We are announcing some important updates to www.printshipnow.com that are in effect as you read this. August 25th, 2010. The site will become even more user-friendly and will have a smattering of cool new features. This will be the first of several updates we are planning to deliver throughout the year. Continue Reading…
Hello, print industry insiders and info seekers! We are here to announce the updated, reinvigorated PrintFX blog! While still essentially the same, a few changes have been made to upgrade the overall experience of reading the PrintFX blog. Continue Reading…
Colour is my day-long obsession, joy and torment. – Claude Monet
I am not that big on formal introductions in writing (I failed English and Chemistry), so I’m just gonna have a conversation with ya. Honestly, I do not know why I put a quote up there next to that art. I just Googled “art quotes” and picked a decent one.
This has been 2 years in the making but it’s time to let the cat out of the bag. I couldn’t be more excited. Are you ready, here it is! We’re launching the closed beta for online PrintShops. This mean anyone in the US can create their very own PrintShop for less than $100 per year for the basic module. More advanced modules will be coming out early 2010, but you can upgrade as we release each module.
Now, if you’re new to PrintFX than you might be asking what does this entail and why would it benefit me. Each PrintShop will have the ability to customize the look, feel, and content of your page along with changing of pricing for each of our great products. In a nutshell, for less than a hundred bucks you can have a full customizable store whether you’re wanting to use it to sell t-shirts, or photography canvas for your clients, plus much much more!
Who will be included in the closed beta:
Due to the increasing beta request we will be unable to include every request in the beta program. Please submit an email to the address below for consideration. We are looking for companies and individuals that are outgoing and on the cutting edge in the respected field. Within your submitted please provide contact information including name, phone number, and intention of use for the PrintShop. Schools and non-profits are encouraged to apply.
This Veteran’s Day, why not show your support with more than just a ribbon?
The Print-FX design module has many vehicle options to help show your support!
If you’d like a removable options, our custom car magnets can be any width / height. Upload an image of your family or friend in the service and feature them in your design. Add your personal message along with the flag as large as you like!
For a more permanent option try our perforated window screen or wrap your vehicle with any size vinyl.
Get started today on any of the print-fx powered sites listed on the right.
Originally Printed in OUTDOOR ADVERTISING MAGAZINE 12/2008, reprinted with permission of the author
I sometimes skip the morning McMuffin opting to make my own breakfast. When I “Cracked the case on CBS” for smash hit CSI… while fixing an omelette. I had scrambled one of the 35 million (laser-etched) eggs that had been graphically enhanced with the ubiquitous “ CBS Eye” logo and commercial message for CSI. I then proceeded to remove my suit out of it’s printed dry-cleaning bag (for another network’s program). Then drove in search of the lowest price filling station, whose gas pumps also dispensed ads featured on both static and video pump-top displays. On the commute into work my car’s tires played the “William Tell” overture on custom speed bumps (calibrated to play @55 miles an hour ) courtesy of TOYOTA’s Billboard Campaign… Bump… Bump… Bump… Bummmmp….
After picking up a coffee from the Morning Coffee Kiosk whose eye-level ads are a real wake up call. I scurried around the 40 foot long Cheeseburger wrapped McDonalds Semi blocking traffic. To reach the parking garage which is emblazoned with ad panels featuring Hollywood’s latest blockbustersm whose superseding short-subject ads are often superior to theaters feature film offerings. Or the video ads that I see in the elevator on the way to the restaurant/bar who’s bathrooms feature all sorts of product promotions on their wall mounted billboard panels. By the time I get home with a late-nite Pizza whose box sports the standard 8 slices and a full-color promo for Bank of America, I have literally been surrounded by a plethora of out-of-home media platforms from morning until dusk.
That my friends is what Non-traditional Outdoor Advertising is all about: reaching targeted niche audiences with unexpected and memorible media platforms.
Which brings me to this years 2008 STAR showcase and the ensuing Media Plan Awards presentation which took place in front of 800 plus attendees at New York’s Javitt’s Center during this September’s Ad Week festivities. The show floor featured the above mentioned mediums and quite a few more including: London Taxi’s, Mobile Billboards, Street Teams, Laser Projection, Mall Panels, Health-Club Panels, Stair Graphics, CarWraps TaxiTops, walking billboards and a plethora of Video generated street furniture, kiosks and pedi-cabs, to name just a few….
To get a better understanding of the importance of the Media Plans Awards, I spoke to Steve Mueller who served as this years Chief judge:
“This is our industry’s ‘Super-Bowl’ for OOH planners and buyers. While going through the process of eveluating so many great plans, I was struck by the dramatic change in plans from, say, only five years ago! Today’s plans not only have great static units but they are ‘laced’ with non-traditional or digital media that augment a traditional plan of olde.
“Campaigns today are challenged with finding ways to intercept consumers while on the move. As planners and buyers of OOH, we now look to products like Segways, Gas TV, Captivate, ATM’s, Grocery Stores to inform consumers about our clients products when going beyond a traditional plan. The OOH world has changes radically in the last few years and the evolution of new products has created excitement and growth for our industry.
“IT IS GOOD TO BE US!”
