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Kicking it off with Color (Color Theory – Part 1)

Colour is my day-long obsession, joy and torment. – Claude Monet
I am not that big on formal introductions in writing (I failed English and Chemistry), so I’m just gonna have a conversation with ya. Honestly, I do not know why I put a quote up there next to that art. I just Googled “art quotes” [...]

PrintFX has opening beta for PrintShops….if you want in-email me!

This has been 2 years in the making but it’s time to let the cat out of the bag. I couldn’t be more excited.  Are you ready,  here it is!  We’re launching the closed beta for online PrintShops.  This mean anyone in the US can create their very own PrintShop for less than $100 per [...]

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Veteran’s Day Ideas

This Veteran’s Day, why not show your support with more than just a ribbon?
The Print-FX design module has many vehicle options to help show your support!
If you’d like a removable options, our custom car magnets can be any width / height. Upload an image of your family or friend in the service and feature [...]

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STAR Showcase

Originally Printed in OUTDOOR ADVERTISING MAGAZINE 12/2008, reprinted with permission of the author
I sometimes skip the morning McMuffin opting to make my own breakfast. When I “Cracked the case on CBS” for smash hit CSI… while fixing an omelette. I had scrambled one of the 35 million (laser-etched) eggs that had been graphically enhanced with [...]

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PIRATE DAY SALE!

If ye haven’t noticed, it be Talk Like a Pirate Day! And since Printshipnow.com raised a new sail this week (better template browsing and a few other goodies), they be giving ye a sale in return! $0.95 / square foot banners til the scalawags run out!
Get yer banners here!

Signage should be at the top of your marketing plans and budget!

I’ve got a little secret.
The answer to the question that is whispered between your marketing department and your store design department:
“Signage shouldn’t be in taken out of my budget should it?”
Yes, it should. Here’s why.
Signage is the first and last thing your customers see when they come and leave your store.
There are 3 major reason [...]

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Know your resolution…

Now I am not an expert designer. To be honest, I hardly ever do any design outside of motion graphics like After Effects and Premier Pro – my true passion.  However, I do know some basic print standards that everyone should know.  Now this isn’t directed toward any specific industry but we will cover a [...]

New in 2.1

I’m really very good at tweeting updates (www.twitter.com/printfx), but quite terrible at blogging them.  So here’s a lump sum of everything that our development team’s done for the print-fx module lately.
Right now the big gem in our crown is the template system.  For a while you’ve been able to save your art and come back [...]

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The “blunders of all blunders” in marketing!

Wow, that’s all I can say is wow…..after 10 years in the business, WOW!  I’ve never heard of a company, especially a very public sports company misspelling the name of there brand.  If you have been on the other side of the universe for the past few days and didn’t hear the Washington National Baseball team or [...]

New Tools for the PrintFX module

I wanted to add a few comments about the new tools to the PrintFX module.  Our flash mad scientist Mitchum Owen with MiloDigital is building a insane new user interface for PrintFX.  Big props to Chris Hopper our Interactive Director for making this happen. The user interface has floating option boxes, this allows for better, [...]

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